RTO12 Board Nominations Committee Town Halls
Tourism business owners in the RTO12 catchment (Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound) are invited to attend one of three upcoming ‘Town Halls’ across the region to meet with current RTO12 board members, to receive an update on RTO12 projects and the current 5-Year Regional Tourism Strategy, and to hear more about becoming a director on the RTO board.
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Date: Wednesday March 6, 2019
Time: 9.00am – 11.00am
Place: Cottage Law Canteen Rosseau, 1141 Hwy 141, Rosseau ON P0C 1J0
In 2017, RTO12 completed an extensive Product Development Framework Report that included significant Environics research into differentiated Key Tourism Activities (KTAs) that will motivate travellers from four key Designated Marketing Areas (DMAs) in the United States to visit this region. As per the recommendations in the Product Development Framework Report and the organization’s subsequent 5-Year Regional Tourism Strategy, RTO12 now seeks to promote these KTAs to audiences in the DMAs: Boston, Chicago, Washington and New York City.
Specifically, RTO12 seeks a Consultant to conduct social content marketing and lead nurturing programs that align with the organization’s current initiatives in these areas.
For the purposes of this RFP, please consider the total budget to be $100K CDN* when creating your submission.
*subject to revision
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Click Here to view RFP 2019 Indigenous Tourism Product Inventory Development FINAL
In 2017, RTO12 completed an extensive Product Development Framework Report that included significant Environics research into differentiated Key Tourism Activities (KTAs) that will motivate travellers from four key Designated Marketing Areas (DMAs) in the United States to visit this region. One of the KTAs identified as a gap in RTO12 product offering which motivates travel is Indigenous tourism experiences. As per the recommendations in the Product Development Framework Report and the organization’s subsequent 5-Year Regional Tourism Strategy, RTO12 now turns its sights on identifying and growing Indigenous tourism product in this region to attract increased international visitation, but also to act as a catalyst to First Nations stakeholders here to foster economic revenue from such development. RTO12 seeks a consultant to assist with these strategic objectives.
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Date: Wednesday January 23, 2019
Time: 9.30am – 1.00pm (working lunch provided)
Place: Dewey Institute, 125 Wellington Street, Bracebridge (Old Nipissing Campus)
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Click Here to view RFP 2018 Package Itinerary Conversion Platform
Executive Summary: International Marketing & The Need for Conversions
In 2018, RTO12 commenced its 5-year strategy to increase international visitation and spend in the region and launched an always-in-market direct-to-consumer marketing program. Integral to the success of this strategy is ensuring that captivating itineraries feature prominently in content and on the international website (www.thegreatcanadianwilderness.com) and that multi-faceted packages (airfare, shuttle transportation, accommodations, attractions, etc.) from across the entire region suitable to the content editorial and itineraries can be easily purchased and processed by international travellers. Continue reading
Date: Wednesday December 12, 2018
Time: 11.00am – 1.00pm (working lunch provided)
Place: 3 Guys and A Stove, 143 ON-60, Huntsville, ON P1H 2K6
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