Finding Opportunity in the Midst of a Crisis

“Things will get worse before they get better.”  We’ve heard this a lot over the past few weeks. But as dire as this sounds, it’s also cause for hope – because things will get better.

So while others are scaling back, savvy, forward thinking operators will see an opportunity to invest now with the expectation of a return over the long term.  With tourism advertising all but suspended, there is a void to be filled provided you do it with sensitivity and tact.
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