In RTO12’s 2018-2019 Business & Operation Plan (BOP) that was sanctioned by both the Explorers’ Edge Board of Directors and the Ministry of Tourism, Culture and Sport, our organization set the new and significant objective of building international audiences for the entire region. This commenced with the successful “Share Your Canada 150” campaign in 2017 and has continued in 2018 with “The Great Canadian Wilderness” campaign.
Board Meeting Draft Minutes – May 28, 2018
About This Report
The report collates a variety of metrics and – taken together – provide a unique and up-tothe minute read on the state of the tourism industry in RTO 12. Tourism is a vital part of the region’s economy, and accounts for almost 10% of its GDP, and 13% of its total employment. This report is provided as a service to our operators and other stakeholders and is intended to give insight into the general health of the industry.
Date: Monday May 28, 2018
Time: 9.30am – 4.00pm (working lunch provided)
Place: Rousseau Community Hall, 2 Victoria Street W, Rosseau
Starting in June 2018, RTO12 will commence marketing to international audiences by developing content pertaining to our five “Key Tourism Activities” that were identified in the organization’s Product Development Framework:
- Being Lakeside (swimming, lazing on the dock, bonfires, etc)
- Guided Nature Tours
- Wildlife Viewing
RTO12 seeks to hire one or more photographers to capture images of these five Key Tourism Activities (showcasing humans interacting) in each of the 5 unique sub-regions: Algonquin Park, Almaguin, Loring-Restoule, Muskoka and Parry Sound. Continue reading
In 2017-2018, the RTO12 Board of Directors invested in a thorough product development analysis for the region.
In previous years, product development took a back seat to what was considered the main priority of the RTO: building a results-driven domestic marketing program using social, mobile, content marketing. Now, however, with international markets now the focus of the Board (which commenced with the successful launch of the Share Your Canada 150 campaign in spring 2017), it became an elevated priority for RTO12 to identify which specific products are most likely to compete on the global stage.
Building the Case
Attracting commercial air service requires a rigourous understanding of the market’s air service market potential. Explorers’ Edge, Ontario’s regional tourism organization for Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound, has retained InterVISTAS Consulting to analyze the air service market potential of the region, to be served from Muskoka Airport (“YQA”).
JOB TITLE: Product Coordinator / Explorers’ Edge
DATE: April 25, 2018
Reporting to the Tourism Administration Manager, the product coordinator will assist with the operations of tourism business data entry, website updates, tourism operator relations, program promotion, social media monitoring, event organization, stakeholder outreach and other general administrative tasks related to both domestic and international programs.
Chair Jeff Suddaby
Committee members include: Curt Dunlop, Hillary Chambers
Resource and staff: James Murphy
- Executive Committee Terms of Reference