2018 International Fall Fuel and Fun

In RTO12’s 2018-2019 Business & Operation Plan (BOP) that was sanctioned by both the Explorers’ Edge Board of Directors and the Ministry of Tourism, Culture and Sport, our organization set the new and significant objective of building international audiences for the entire region. This commenced with the successful “Share Your Canada 150” campaign in 2017 and has continued in 2018 with “The Great Canadian Wilderness” campaign.

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Tourism Business Indicators

About This Report
The report collates a variety of metrics and – taken together – provide a unique and up-tothe minute read on the state of the tourism industry in RTO 12. Tourism is a vital part of the region’s economy, and accounts for almost 10% of its GDP, and 13% of its total employment. This report is provided as a service to our operators and other stakeholders and is intended to give insight into the general health of the industry.
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Expression of Interest: Sub-Regional Photography Projects


Click Here for the Full PDF Expression of Interest: Sub-Regional Photography Project

The Opportunity:

Starting in June 2018, RTO12 will commence marketing to international audiences by developing content pertaining to our five “Key Tourism Activities” that were identified in the organization’s Product Development Framework:

  • Being Lakeside (swimming, lazing on the dock, bonfires, etc)
  • Hiking
  • Paddling
  • Guided Nature Tours
  • Wildlife Viewing

RTO12 seeks to hire one or more photographers to capture images of these five Key Tourism Activities (showcasing humans interacting) in each of the 5 unique sub-regions: Algonquin Park, Almaguin, Loring-Restoule, Muskoka and Parry Sound. Continue reading

RTO12 Product Research & Framework

In 2017-2018, the RTO12 Board of Directors invested in a thorough product development analysis for the region.

In previous years, product development took a back seat to what was considered the main priority of the RTO: building a results-driven domestic marketing program using social, mobile, content marketing.  Now, however, with international markets now the focus of the Board (which commenced with the successful launch of the Share Your Canada 150 campaign in spring 2017), it became an elevated priority for RTO12 to identify which specific products are most likely to compete on the global stage.
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Commercial Air Service: Market Analysis

Building the Case

Attracting commercial air service requires a rigourous understanding of the market’s air service market potential.  Explorers’ Edge, Ontario’s regional tourism organization for Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound, has retained InterVISTAS Consulting to analyze the air service market potential of the region, to be served from Muskoka Airport (“YQA”).
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Product Coordinator


Product Coordinator Job Description April 2018

JOB TITLE: Product Coordinator / Explorers’ Edge
DATE: April 25, 2018


Reporting to the Tourism Administration Manager, the product coordinator will assist with the operations of tourism business data entry, website updates, tourism operator relations, program promotion, social media monitoring, event organization, stakeholder outreach and other general administrative tasks related to both domestic and international programs.
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