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Click Here to view RFP 2019 International Marketing of Key Tourism Activities (KTAs) for Destination Development
Executive Summary: International Marketing & The Need for Conversions
In 2017, RTO12 completed an extensive Product Development Framework Report that included significant Environics research into differentiated Key Tourism Activities (KTAs) that will motivate travellers from four key Designated Marketing Areas (DMAs) in the United States to visit this region. As per the recommendations in the Product Development Framework Report and the organization’s subsequent 5-Year Regional Tourism Strategy, RTO12 now seeks to promote these KTAs to audiences in the DMAs: Boston, Chicago, Washington and New York City.
Specifically, RTO12 seeks a Consultant to conduct social content marketing and lead nurturing programs that align with the organization’s current initiatives in these areas.
For the purposes of this RFP, please consider the total budget to be $100K CDN* when creating your submission.
*subject to revision
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