In 2017-2018, the RTO12 Board of Directors invested in a thorough product development analysis for the region.
In previous years, product development took a back seat to what was considered the main priority of the RTO: building a results-driven domestic marketing program using social, mobile, content marketing. Now, however, with international markets now the focus of the Board (which commenced with the successful launch of the Share Your Canada 150 campaign in spring 2017), it became an elevated priority for RTO12 to identify which specific products are most likely to compete on the global stage.
Building the Case
Attracting commercial air service requires a rigourous understanding of the market’s air service market potential. Explorers’ Edge, Ontario’s regional tourism organization for Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound, has retained InterVISTAS Consulting to analyze the air service market potential of the region, to be served from Muskoka Airport (“YQA”).
Industry Presentations and Networking Updates
A Transformational Opportunity – Itinerary and Package Development for International Markets
An experience development project for Explorers’ Edge: Final Report PDF – Click Here
Explorers’ Edge (RTO12) retained Twenty31 Consulting in the Spring of 2016, to act as a Project Lead in the development of regional itineraries specifically for the US and the UK consumer markets. The intention of the proposed project was to move long-haul visitors around the region (RTO12), thereby extending their stays (i.e., 1+ nights) in the region, and fostering greater purchasing.
The Explorers’ Edge Fuel & Fun Package Promo is Back For the 2017 Spring Travel Season! Continue reading
InterVISTAS examined the potential to obtain security screening at Muskoka Regional Airport with the eventual end objective to be able to introduce commercial air service into the airport. The District of Muskoka, Explorers’ Edge and the Town of Gravenhurst have sought guidance in determining the possibility for the airport to have scheduled services by summer 2017. This report provides the context for security screening, an overview of consultations, the costs to obtain screening, the benefits of having scheduled services, and an implementation plan. Continue reading
The Regional Economic Development Advisory Committee (REDAC) which includes representation from 5 of 7 single-tier municipalities in the Parry Sound area is currently working with a consultant to complete a “Regional Marketing Plan.” Continue reading
In the spring of 2015 the Regional Tourism Organization in partnership with Muskoka Community Futures and Muskoka Community Network embarked on a feasibility study to better understand how we could form a collaborative partnership / program to better elevate the competitiveness of the business community in our region. Continue reading
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Ontariotravel.net is the official tourism website for travel in Ontario,
and reaches global consumers. It’s also the main source of information
used by our 1-800-ONTARIO contact centre and online chat agents. Continue reading
GUIDELINES AND CRITERIA FOR SUBMISSION OF SEASONAL PACKAGES TO EXPLORERS’ EDGE BOOKING WIDGET
Promote your travel package for FREE on ExplorersEdge.ca!
Travel packages offer value-added, time-limited, bundled trip components, making it easy for consumers to plan and book a trip. For example, a weekend getaway could include performance tickets, accommodations, guide services, or a restaurant voucher. Continue reading