Explorers’ Edge Webinar Series Presents: Professor Frederic Dimanche, Director, Ted Rogers School of Hospitality and Tourism Management, Ryerson University
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Category Archives: News
Creating Video Content During Covid-19
Presented by Kate Monk and Scott Adams, owner of Birchbark Media, a video production & content marketing agency. Also an RTO12 supplier.
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Marketing Q&A Kuration & Explorers’ Edge
As a follow-up to our marketing webinars and taking into account feedback from stakeholders a third webinar, Marketing Q&A with Kuration and Explorers’ Edge.
CFIB & EXPLORERS’ EDGE PARTNER TO PRESENT TOURISM INDUSTRY WEBINAR
RTO12 / Explorers’ Edge has partnered with the Canadian Federation of Independent Business (CFIB) to a offer webinar specifically for tourism operators.
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To view the CFIB responses to RTO12 / Explorers’ Edge questions click on the folloiwng link: CFIB & Explorers’ Edge Q&A Hospitality April 3, 2020
NEW: MARKETING WEBINARS ALERT
To help regional tourism stakeholders retain customers and build new audiences for your businesses while we hunker down and continue with physical distancing, Explorers’ Edge will host, TWO MARKETING WEBINARS on FRIDAY, APRIL 10, 2020
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Finding Opportunity in the Midst of a Crisis
“Things will get worse before they get better.” We’ve heard this a lot over the past few weeks. But as dire as this sounds, it’s also cause for hope – because things will get better.
So while others are scaling back, savvy, forward thinking operators will see an opportunity to invest now with the expectation of a return over the long term. With tourism advertising all but suspended, there is a void to be filled provided you do it with sensitivity and tact.
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TOURISM OPERATOR SURVEY FOR FUNDING OPPORTUNITIES
We are a few weeks into our Covid-19 response and we now better understand federal and provincial initiatives intended to help our industry (including today’s federal announcement to increase support for SMEs).
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RECOMMENDED AGENCIES TO FOLLOW
RTO12 highly recommends that small business owners in the region follow the Canadian Federation of Independent Business and the Canadian Chamber of Commerce for ongoing updates to announcements affecting your businesses and staff.
NEW CONTENT INITIATIVE TO BOOST MORALE AND ENSURE TRAVELER RETENTION
Our team has developed an organic content initiative entitled “Campfire Comfort: Tales from Cottage Country”, which will be posts to our domestic and international FB pages that are stories from our region, as told by RTO12 staff or regional tourism stakeholders.
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COVID-19 Immediate Supportive Measures For Tourism SME’s
AN URGENT PLEA TO ALL ELECTED MUNICIPAL OFFICIALS AND ADMINISTRATORS IN THE RTO12/EXPLORERS’ EDGE GEOGRAPHICAL CATCHMENT REGARDING IMMEDIATE SUPPORTIVE MEASURES FOR TOURISM SMEs IN RESPONSE TO COVID-19
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