On September 14, 2018, Kate Monk Senior Director, Strategy and Communications of Explorers’ Edge and Peter Coish, president of Kuration and marketing consultant to Explorers’ Edge will be answering all of your questions regarding creating content. Continue reading →

­­­­­MEDIA RELEASE
For Immediate Distribution

Parry Sound Is Open For Business This Summer Tourism Season – Wildfire affecting Northern Ontario is nowhere near the coastal town or surrounding villages

PARRY SOUND, Ont. (August 7, 2018) – The “Parry Sound 33” wildfire that is burning in Northern Ontario is approximately 75 kilometres from the Town of Parry Sound and surrounding villages, posing no danger to tourists wanting to visit this charming spot on beautiful Georgian Bay, say local tourism officials. Continue reading →

­­­­­MEDIA RELEASE
For Immediate Distribution

Fuel & Fun Package offers international visitors big savings for travel in the wilderness north of Toronto this fall

BRACEBRIDGE, Ont. (August 7, 2018) – American travelers have another incentive to experience the Great Canadian Wilderness just a couple of hours outside Toronto this fall. Explorers’ Edge promotion includes $200 in gas, entertainment vouchers.
Continue reading →

Our strategy to attract international visitors has commenced in earnest and our social content marketing efforts are underway.

Stakeholders can now view the international markets micro site, TheGreatCanadianWilderness.com. Continue reading →

Over the course of July and August,  2018 Explorers’ Edge staff will be out in the region interacting with front line staff, using the hashtag #eefrontline.

The goal is to gather e-mail addresses from staff so that in the fall our team can go back and solicit valuable information regarding their work experience in the region.  Going one step further, some front line staff will be invited back in the fall for an all-expense paid trip to enjoy the region and its tourism experiences as a tourist.  Continue reading →

NEWS RELEASE
For Immediate Distribution

RTO12 Launches International Marketing Campaign to Build American Visitation
The initiative will target travelers in four major cities.

     BRACEBRIDGE, Ont. (April 10, 2018) – Explorers’ Edge has developed a new international marketing initiative to attract Americans from four major urban centres and to also build a database of leads to target should commercial air service into the Muskoka Airport (YQA) become a reality in the next year, said Executive Director James Murphy today.
Continue reading →

FUEL & FUN CHANGES FOR FALL 2017

In RTO12’s 2017-2018 Business & Operation Plan (BOP) that was sanctioned by both the Explorers’ Edge Board of Directors and the Ministry of Tourism, Culture and Sport, our organization set the new and significant objective of building international audiences for the entire region. This commenced with the successful “Share Your Canada 150” campaign in April-July, which resulted in 7500 international leads being added to our marketing database. Continue reading →