Since 2013, in addition to providing its core funding, the Ontario Ministry of Tourism, Culture & Sport has allocated specific additional funds for the RTO to partner with tourism stakeholders on projects that will move the regional tourism needle forward. RTO12 has administered dozens of successful partnerships, and will continue to do so for the fiscal year of 2017-2018.
Potential partners must first fill out an intake form online to articulate their partnership proposal. The initial screening process, the online intake form will help identify certain initial criteria and will trigger communication with a member of RTO12 staff who will then meet with the proponent to flesh out the idea further. Once this has been achieved, the potential partner’s proposal is taken before the Tourism Operator Relations Committee of the RTO to determine if the project will move forward.
Please note that, due to Ministry requirements, the partnership program requires third-party execution and delivery of each project. As such, projects that are approved will need to meet the competitive process guidelines mandated by the Ministry of Tourism, Culture and Sport (i.e. minimum of three written quotes, etc.).
Once a partnership is approved, a Memorandum of Understanding or Partner Agreement for a project-sharing scenario will be drawn up and signed, clearly articulating the project deliverables, partner roles and responsibilities, resource requirements, timelines, and performance measures. The minimum partner contribution to the agreed budget is %50, as will be outlined in the Memorandum of Understanding or Partner Agreement.
It then requires six to eight weeks to receive the necessary approvals from the RTO12 Board of Directors and Ministry of Tourism, Culture and Sport.
If approved, the RTO12 will work closely with the partner to administer the project and to ensure that deliverables are met and outcomes achieved.
To be eligible for partnership funding, projects must align with the Ministry’s goals for regional tourism development, and more specifically align with the objectives of RTO12’s business plan and pillars that have been sanctioned by the Ministry.
More information about our objectives can be accessed through our Destination Development Plan (DDP), which is this organization’s road map for building regional tourism. Our Operational Plan sets our specific priorities for the current fiscal year.
For 2017-2018, RTO12 seeks proposals that focus on the following areas for partnering:
- Content Marketing
- Event & Festival Marketing
In addition to the above, RTO12 will actively be seeking significant partnerships with businesses that will support our product development, international marketing and commercial air service objectives.
Due to the high volume of partnership proposals received by RTO12, as well as the time required for vetting and execution, the cut off deadline for applying for partnership funds for 2017-2018 is Friday, June 16 at 4pm.
To submit an initial partnership proposal, click here.
To speak to someone further about this program, please contact Cathy Tait, Tourism Partnerships Manager: email@example.com
- Over the course of the spring 2017 the Regional Tourism Organization hosted information sessions related to Partnership Funding – click here to view the presentation.