Facebook Live

This topic contains 1 reply, has 2 voices, and was last updated by  erin 1 month, 3 weeks ago.

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    Does Facebook Live still have preferential treatment in the newsfeed algorithm with the new changes? Do you think Video and specifically Facebook Live is a good tool for small business to engage with followers?

    #15484 Reply


    Facebook has not specifically stated how the algorithm changes will impact Facebook Live, but they have said that video will get lower priority. So that may also apply to FBL.

    FBL can be an effective tool provided you have a) a message that demands it be broadcast and broadcast live and b) a sufficiently large Facebook following so that your Live broadcast gets an audience that is large enough to make a difference to your business. (The latter is often not the case for small businesses.)

    Be careful when evaluating the metrics for FBL and Video. The numbers can look very impressive at first blush. But they can be inflated by video auto play – the more relevant metric is view through completion.

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