Paid Media

This topic contains 1 reply, has 1 voice, and was last updated by  Peter Coish 2 years, 6 months ago.

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  • #6882 Reply

    Tyler Francis

    What paid media should we be using?

    I am 60%/40% FB to Google Adwords. My concern about FB is the user is not as far into the purchase decision as is a Googler of “Summer Cottage Rentals”. So a Google CPC is worth more to me than a FB CPC Your comment…

    Would you then recommend that we use more of an ad on FB that is actually selling vs just advertising the popular moose image?

    #6895 Reply

    Peter Coish

    There is really no rule of thumb for how you allocate your spending. The allocation is a function of your objectives: if direct sales is your objective (versus creating awareness), then Google AdWords is the way to go.

    BTW overtly sales-y posts on Facebook are discouraged – they simply don’t get great engagement.

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