Explorers’ Edge To Host First Annual Regional Tourism Summit This Fall

For Immediate Distribution

Explorers’ Edge To Host First Annual Regional Tourism Summit This Fall – Workforce development to be a highlight of the September 20th event.

(September 4, 2018…Bracebridge, ON)…Explorers’ Edge (also known as RTO12) will host its first annual Regional Tourism Summit at Deerhurst Resort in Huntsville, Ontario on Thursday, September 20, 2018, announced Executive Director James Murphy.

In an effort to engage tourism stakeholders in meaningful conversations about the regional industry, the event will feature a variety of sessions to discuss hot topics, including workforce challenges, growth by investment, and international marketing. Murphy is particularly excited about the keynote speaker for the inaugural summit.

“We are very pleased that Calum MacDonald, Vice President of Labour Market Intelligence at Tourism HR Canada, will be joining us to discuss industry labour shortages, including causes, projections and possible strategies for moving forward,” said Murphy. “Workforce shortages are the biggest challenge faced by not only our industry, but other industries in the region as well.  It’s also an issue that the RTO12 board of directors has committed to tackling, as indicated in their new 5-Year Regional Tourism Strategy.”

Mr. MacDonald will also join James Murphy for a facilitated breakout discussion about riding-specific labour shortages, and about how these shortages can potentially be mitigated. Mr. MacDonald will also update attendees on recent consultation surveys regarding the Temporary Foreign Workers Program that were conducted by Tourism HR Canada on behalf of Employment & Social Development Canada. These consultations are intended to assist the government of Canada in formulating recommendations on changes to the program, to better facilitate tourism labour market needs.

A second breakout session will feature Kate Monk, RTO12’s senior director of strategy and communications, and Peter Coish, marketing strategist, who will discuss the launch of the organization’s international marketing strategy earlier this year.

Another highlight of the event will be the facilitated panel of tourism operators speaking with James Murphy about growth by investment.

“This will be an opportunity for tourism operators to hear from fellow operators on their strategies for growing their businesses,” said Murphy. “We hope this session will inspire creative thinking and foster positive acknowledgement of the entrepreneurial spirit you’ll find across the region.”

The first annual RTO12 Regional Tourism Summit will also feature a very short AGM before the breakout sessions, as well as an update by James Murphy on the previous fiscal year’s results from Explorers’ Edge.

“There’s going to be a ton of information and a lot of great conversation,” said Murphy. “We hope as many tourism stakeholders as possible can join us to experience a genuine sense of camaraderie within the regional industry.”

For more information on the 2018 Regional Tourism Summit on September 20 at Deerhurst Resort and to register, visit www.rto12.ca.

About RTO12:

RTO12 is the regional tourism organization for Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound that is funded by the Ontario Ministry of Tourism, Culture & Sport. Also known by its consumer-facing name, Explorers’ Edge, RTO12 was established in 2010 and is governed by a volunteer board of directors.


For more information or to arrange an interview with James Murphy, contact:

Kate Monk
Senior Director, Strategy & Communications
RTO12/Explorers’ Edge
Email: kate@explorersedge.ca
Tel: 705-706-4353