Online Packages Opportunity: Ontario Fall Weekends Campaign

The upcoming Ontario Fall Weekends campaign encourages our primary target audience, couples travelling without children from Ontario and the U.S. (New York, Pennsylvania and Michigan), to unearth their passions and go beyond the known, to be stimulated by Ontario’s local stories of unexpected hidden gems. The campaign launches early in September and will run through to mid-November 2016.

Online travel packages that align with the campaign’s theme and support the editorial content will not only display in their respective experience pages on the site, but also be flagged so that they are linked to this campaign. There will be a particular focus on packages for the following experiences:

  • Food/Drink
  • Arts/Culture
  • Urban Adventures
  • Spa/Wellness
  • Fall Colour Tours
  • Outdoor Adventures
  • Shopping
  • Festivals/Events/Live Music

The opportunity to post criteria-based packages is available to industry partners free of charge. If you are interested in submitting a package for consideration, please do so by the deadline of May 26, 2016.


Maximize Your Visibility on

Did you know that approximately four million consumers visit our website,, annually? Use this traffic to generate leads for your business. Entering packages is a simple process. Log in to, click on the Manage Packages link at the bottom of the page, and work through the flow. It is very user friendly and prompts you for all required information. Links to the package criteria and guidelines are included in the flow – take a look at them before starting to enter your information. Each package must be accompanied by a single image that reflects the consumer experience (minimum 1920 x 800 pixels, maximum 4 MB). Also, please ensure that the URL you provide links the consumer to the page containing complete details and pricing of the package on your site, not to your home page.

Once a package is entered it takes about five days for it to be reviewed, approved and translated before it goes live on the site. Packages are removed from the site once the End Date has passed, but remain in your account; you can edit or add new packages at any time. Even if you do not have packages that align with this particular theme, this is a good time to review your packages and make edits or add new offers.

If you have any questions regarding  the Ontario Fall Weekends campaign or contact Marie Cheesman at OTMPC, Partnerships & Regional Relationships at 613-735-3231 or by e-mail at