About This Report
The report collates a variety of metrics and – taken together – provide a unique and up-tothe minute read on the state of the tourism industry in RTO 12. Tourism is a vital part of the region’s economy, and accounts for almost 10% of its GDP, and 13% of its total employment. This report is provided as a service to our operators and other stakeholders and is intended to give insight into the general health of the industry.
Why We Use Indexes
Index numbers are a statistician’s way of expressing the difference between two measurements by designating one number as the “base”, giving it the value 100 and then expressing the second number as a percentage of the first.
Example: In this report, we are using 2013 as the index base. If the total HST collected in our sample was $110 in 2015, and $100 in 2014, the HST Index for the region in 2015 will be 110.
Indexes allow us to compare trends across different business metrics, such as HST, room occupancy, golf rounds and entries at attractions.
2015 – 2016: Above Average Temperatures Fueled Tourism in Summer and Fall F2015
There were two macro factors that significantly impacted the tourism business in RTO 12 in fiscal 2015. One was the weak Canadian dollar. The other, the weather.
The weak dollar benefitted tourism regions closest to the US border, which saw a considerable increase in American visitors. RTO 12 benefitted from the dollar primarily because it kept Canadians from travelling to the US. At the same time, lower gas prices meant that Canadian were more likely to take driving holidays.
Central to RTO 12’s market position is the “great Canadian wilderness, just north of Toronto”.
Outdoor activities are still central to our tourism product proposition. As a consequence, weather has a significant impact on tourism businesses in the region: it can make or break the year. During the first 3 quarters of F2015, temperatures were higher than in the previous two years. This provided operators with a tailwind and most saw record levels of business in 2016.
- Accommodation operators saw an increase in occupancy during the first three quarters of 4.8%, compared to Ontario overall, where operators saw a 1.8% increase
- Attraction operators saw an increase in business of 23% over F2014
- Golf operators in the region recorded an increase in rounds played of 27%
- Regional provincial parks welcomed 10% more day use visitors and 12% more overnight visitors
In the last quarter of fiscal 2015, the weather turned against us, and we recorded one of the warmest winters in years. The average temperature from January to March, 2016 was more than 5 degrees higher than in 2015. February, 2015, by comparison was the coldest on record.The unseasonably warm weather means the winter pursuits we promote had fallen off the agenda for many in our target audience.
- Accommodation data for the winter quarter shows occupancy down by almost 13%,
compared to Ontario overall which logged a 1.8% increase
- Provincial parks in the region recorded 9% fewer day use visitors
- Attraction operators bucked the down trend, perhaps benefitting from the unseasonably warm weather. The most significant attractions in the region showed an increase of 24% over 2014
2015 – 2016 Annual Tourism Business Indicator Report
2015 Q1 Tourism Business Indicator Report
2014 Q4 Tourism Business Indicator Report
2014 Q2-3 Tourism Business Indicator Report
2014 Q1 Tourism Business Indicator Report
2013 Q4 Tourism Business Indicator Report