RTO12 repositions its consumer brand for strategic regional tourism recovery

For Immediate Release

RTO12 repositions its consumer brand for strategic regional tourism recovery.

‘Explorers’ Edge’ will now act as the consumer-facing administrative brand.

(August 18, 2021…Bracebridge, Ontario) … As part of its strategy to help the regional tourism industry recover, Regional Tourism Organization 12 (RTO12) will now target hyperlocal, domestic and international visitors using its successful “Great Canadian Wilderness just north of Toronto” (GCW) brand, said James Murphy, executive director.
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