2022 – 2023 Business & Operational Plan

Established in 2010, Explorers’ Edge (EE) is one of thirteen Regional Tourism Organizations (RTOs) representing stakeholders in the geographic areas of Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka, Parry Sound and South Algonquin, Ontario, Canada.

The region is located on the traditional lands and waterways of the Anishinabek, Algonquin, Métis and Mohawk peoples, and is part of the Robinson Huron (1850) and Williams (1923) Treaties territory.

This Business and Operational Plan (BOP22-23) outlines RTO12’s annual strategy; provides a brief background on the status of the organization and the regional tourism industry into the third year of the global pandemic; and identifies specifies goals, activities, timelines, performance measures and budget that have been established. The BOP22-23 priorities were finalized by the Board of Directors during a regular meeting of the Board that was held online on February 8, 2021.

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Indigenous Culture Awareness Training & Competency Training

Explorers’ Edge is very pleased to host Chrystal Tabobandung, owner of R.A.I.S.E. Indigenous Cultural Awareness and Competency Training in two back-to-back workshops on Wednesday, May 25th at Bracebridge Hall.

Originating from Wasauksing First Nation in Ontario, Chrystal is a proud Anishnabekwe, of the Ojibway tribe.   Growing up and living on her reserve has a given her strong foundation in her culture.

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RTO12 is now exploring Fiscal 22/23 Partnerships

Since 2013, in addition to providing its core funding, the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries has allocated specific additional funds for the Regional Tourism Organization (RTO) to partner with tourism stakeholders on projects that align with the strategies and objectives identified in the RTO’s annual Business & Operational Plan (BOP).  RTO12/Explorers’ Edge has administered over 200 successful partnerships region-wide since the inception of the additional funding.

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LGBT+ Diversity and Inclusion for the Tourism Industry

In partnership with the Canada’s LGBT+ Chamber of Commerce, Explorers’ Edge presents an in person workshop Wednesday April 27, 2022 at the Charles W. Stockey Centre for the Performing in Parry Sound, Ontario.  The workshop is designed to help tourism-based businesses learn about LGBT+ inclusion and how to effectively understand, value and serve LGBT+ customers and employees.

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2022 Call for Nominations

RTO12/Explorers’ Edge is one of 13 regional tourism organizations (RTOs) funded by the Ontario Ministry of Heritage, Sport, Tourism & Culture Industries.

The RTO12 catchment includes six subregions: Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka, west Parry Sound, and South Algonquin.

The region is located on the traditional lands and waterways of the Algonquin, Anishinabek, Mohawk and Metis peoples, and is part of the Robinson-Huron and Williams Treaties territory.

Applications are now open for tourism business owners or general managers to join the RTO12 Board of Directors.

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Porter Airlines Returning to Muskoka Airport for Summer 2022 Season

For Immediate Release

Porter Airlines Returning to Muskoka Airport for Summer 2022 Season
Explorers’ Edge welcomes aviation partner back after a 2-year hiatus.

     (February 22, 2022…Bracebridge, Ontario) …Explorers’ Edge/RTO12 is pleased to be welcoming its aviation partner, Porter Airlines, back to the Muskoka Airport this summer for a continuation of the seasonal service that was launched in 2019, said James Murphy, executive director of Explorers’ Edge.

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Cottage Country Spirit – Winter 2022

RTO12’s “Cottage Country Spirit Local Travel Package – Winter 2022” will help support the Canadian tourism industry to recover from the negative impact of Covid-19 by providing some incentives for permanent and seasonal household residents ONLY in the Explorers’ Edge catchment (who in this document we sometimes call ‘local guests’) to book an experience (attractions, shops, restaurants, events) or overnight accommodation with you. 

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RTO12 Launches Sustainable Tourism Pilot Project with Regional Businesses

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For Immediate Release

RTO12 Launches Sustainable Tourism Pilot Project with Regional Businesses
Multi-year development and tracking will build the case for wider regional implementation.

     (November 19, 2021…Bracebridge, Ontario) … In an effort to develop widespread sustainability within the regional tourism industry, RTO12/Explorers’ Edge has partnered with multiple operators to help them obtain globally-recognized sustainability certification for their properties, and to thereby build a solid business case to encourage others to do the same.

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