Executive Summary: International Marketing & The Need for Conversions
In 2017, RTO12 completed an extensive Product Development Framework Report that included significant Environics research into differentiated Key Tourism Activities (KTAs) that will motivate travellers from four key Designated Marketing Areas (DMAs) in the United States to visit this region. One of the KTAs identified as a gap in RTO12 product offering which motivates travel is Indigenous tourism experiences. As per the recommendations in the Product Development Framework Report and the organization’s subsequent 5-Year Regional Tourism Strategy, RTO12 now turns its sights on identifying and growing Indigenous tourism product in this region to attract increased international visitation, but also to act as a catalyst to First Nations stakeholders here to foster economic revenue from such development. RTO12 seeks a consultant to assist with these strategic objectives.
The RFP Process
- The RFP will be posted online and potential bidders will be e-mailed a copy of the RFP.
- Upon receiving the document and reading its content, potential bidders are requested to send an email to [email protected] to acknowledge their intent to provide information about their proposal. This step will guarantee that the bidder name is entered in the bidder list.
- The bidders prepare their formal response and send their document in an electronic format to Explorers’ Edge by the specified RFP close date.
Request for Proposal Issued: January 14, 2019
RFP Due: January 25, 2019 at 2pm
The project has two main components: product inventory and development workshops.
Indigenous Product Inventory:
Conduct research to determine what market ready Indigenous tourism products and experiences currently exist in the RTO12 region as well as which gaps are recognized by First Nations communities as needing to be/or having the potential to be filled, based on consumer interest. Identify which products/experiences will offer a competitive advantage for regional First Nations relative to other such product in Ontario, Canada and North America.
Indigenous Tourism Product Workshops:
Conduct workshops across the region to assist First Nations experience providers in becoming market ready. Among other things, these workshops will include identifying what constitutes a tourism product/experience from the consumer perspective, what steps are necessary to be considered market ready for consumer visitation, and how to market the tourism product/experience. The workshops will also speak to current funding opportunities for Indigenous tourism providers and how they might access them, as well as the importance of strategic collaboration for furthering mutually beneficial objectives with potential partners.
In addition to assisting all interested Indigenous tourism stakeholders, the workshops will include the Case Studies development of one stand alone Indigenous tourism experience provider and of one Indigenous tourism experience provider who works in conjunction with an Indigenous or non-Indigenous accommodations or attraction provider(s) to facilitate a collaborative competitive offering. The intention of the linear case studies is to in future show how tourism product can be developed by other Indigenous stakeholders in the region.
This work described in this RFP is to be completed by May 17, 2019.
Statement of work:
This project will be executed in Five Phases.
Phase One: Significant consultation with RTO12 / Explorers’ Edge staff to ensure objectives and executional approach are understood and agreed to by both parties.
Phase Two: Inventory of current regional Indigenous tourism product, gaps and opportunities. Identify two Indigenous tourism providers to be part of the Case Studies development.
Phase Three: Development and presentation of Indigenous Tourism Development Workshops across the region, including participant feedback survey. (The number of workshops is to be recommended by Consultant.) Business analysis precis of two Indigenous tourism providers and recommendations for improvements to their operations in order to become market ready.
Phase Four: Case Studies document development for future reference by additional Indigenous tourism stakeholders (no more than 4 pages each). These Indigenous tourism providers will be included in international marketing efforts by RTO12.
Phase Five: Final Report – a summary of the overall project implementation, results, next steps and further recommendations.
Summary of Primary Deliverables
Phase 1 Memo Outlining Agreed to Project Approach and Ultimate Deliverables: MS Word and PDF electronic versions of the report in English
Phase 2 Report Required: MSWord and PDF electronic versions of the report in English.
Phase 3 Development & Implementation of Workshops & Case Studies: Consultant implements with RTO12 team’s assistance.
Phase 4 Case Studies Report: MSWord and PDF electronic versions of the report in English.
Phase 5 Final Report: MSWord and PDF electronic versions of the report in English.
Required: All reports must be provided in print, in English as well as one PDF and one Word version. In addition, electronic versions of supporting documents will be provided when available.
The proposal, at a minimum, will break out the costs across the following:
- Preliminary consultation with RTO12 staff
- Inventory of regional Indigenous tourism product and gaps
- Indigenous tourism workshops development and execution
- Identifying Case Studies participants, business analysis precis of these providers, and recommendations for getting them market ready
- Case Studies Development
- Final Report
- Development of project timelines (workback schedule) and deliverables
- Additional costed items
Your proposal will form an integral part of the contract and will be considered the Scope of Work for the Initial Term, so please be thorough.
- Please provide a synopsis of your qualifications, including a detailed summary of previous successfully implemented projects of this nature, as well as your previous work with Indigenous stakeholders
- Please include your approach to identifying and working with Indigenous stakeholders
- Please provide a detailed description of your organization, including location(s), business operations, financial security, corporate history, principals and previous work for similar clients
- A standard contract proposal
Note: Proponents shall identify, within their submission, all excluded items.
Assumptions: The entire project will be fully completed no later than May 17, 2019.
Below are aspects of your proposal that will be used to evaluate it, and you may also be asked to present and elaborate on these items to RTO12 staff. Proponents considered for this project must be able to demonstrate the following credentials/expertise:
- Demonstrated understanding of the provincial regional tourism organization model and RTO12 in particular
- Demonstrated knowledge of current standards and policies for working with First Nations stakeholders and demonstrated success in working with First Nations clients
- Demonstrated experience of key personnel in a project of similar scope and nature
- Demonstrated marketing expertise (and tourism product development in particular)
- Understanding of federal and provincial funding opportunities that might be of interest/use to First Nations stakeholders
- Demonstrated strong corporate history and presence, financial standing, and capacity to perform
- Demonstrated experience in project management in order to meet deadlines with optimal efficiency and efficacy
- Cost competitiveness
- References (minimum of three)
A total of 100 points will be allocated to each proposal, as follows:
|Qualifications and Experience of Company||10|
|Qualifications and Relevant Experience of Project Team||10|
|Understanding of RTO12 Business Objectives Overall And For The Project||20|
|Quality of Implementation Approach & Ability to Meet RTO12 Objectives||20|
|Proposed Work Plan and Schedule||20|
|Fees and Disbursements (including sub-consultants)||20|
Financial points will only be awarded to submissions that have achieved a minimum score of 60 out of 80 points on the technical evaluation criteria. Proposals that do not meet this minimum score will be deemed non-compliant and will be given no further consideration.