Market Ready Surveys – Ride the Edge

A priority for Explorers’ Edge product development is the motorsports initiative, “Ride The Edge,” which promotes motorcycling, snowmobiling and ATVing across the region.

Working with motorsports content consultants, Phase I of this initiative involved developing distinct content and suggested routes to include for promotion of all three sports, and to position our region as a motorsports touring destination. (Click here to review online content, photos and videos pertaining to each sport.)

Phase II of Ride The Edge product development involves determining which tourism operators are “market-ready” to welcome motorcycles, snowmobiles, and/or ATVs. This will help us present more in-depth detail about the regional motorsports offering to travelers in this niche market, in order to help convert them to visitors to this region.

To that end, tourism operators in Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound who target motorcyclists, snowmobiles and/or ATVs are asked to complete the applicable “market-ready surveys” below (please complete all those which apply to your property).

This will help staff at RTO12 highlight offerings in the region and to development even more appealing content (including accommodations and guided tour mapping).

We are not able to continue developing competitive motorsports product without your assistance. Your participation is greatly appreciated – thank you very much for your time!