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Explorers’ Edge Partners With Porter Airlines

TORONTO / March 25, 2019 – Porter Airlines will be flying to Muskoka Airport with the introduction of 2019 summer service. Popular with outdoor enthusiasts, Muskoka has established itself among the world’s iconic summer retreats. Flights will have an air time of approximately 20 minutes, operating twice weekly on Thursdays and Mondays between Billy Bishop Toronto City Airport and Muskoka Airport, from June 27 to September 3. Connecting flights are available via Toronto for numerous Porter destinations in the U.S. and Canada

The 'Fly & Explore Package' from Explorers' Edge

As announced early last week, Porter Airlines and RTO12 will be introducing summer seasonal service into the Muskoka Airport (YQA) for the summer of 2019! To compliment this service, the popular “Fuel & Fun Package” has been re-developed to incentivize domestic and international travelers to book a flight on the new Porter Airlines service to Muskoka during the 2019 flying season from June 27 to September 3, running Mondays and Thursdays (except on long holiday weekends, when the service will run Tuesday instead of Monday).

Research

RTO12 has a suite of research papers, insight and analytics’s to help guide your tourism business decisions. Consumer Insight Research – Ontario Tourism Marketing Partnership Corporation The Ontario Tourism Marketing Partnership and 13 RTOs across Ontario collaborated on a project...

RTO12 Planning Documents

Updated January 2019 The RTO 12 organization has the potential to be a significant player in the growth and development of the tourism industry throughout the region. The strategy contained in this updated Destination Development Plan (DDP), and the...

Image & Video Bank

The strategic focus of the image bank development is to communicate experiences with the consumer with visual and audio cues (photography and videography).

Seasonal Package Submission

Travel packages offer value-added, time-limited, bundled trip components, making it easy for consumers to plan and book a trip. For example, a weekend getaway could include performance tickets, accommodations, guide services, or a restaurant voucher.

Building American Visitation

Explorers’ Edge has developed a new international marketing initiative to attract Americans from four major urban centres and to also build a database of leads to target should commercial air service into the Muskoka Airport (YQA) become a reality in the next year, said Executive Director James Murphy today. For two years the provincially-funded agency has led the charge to introduce commercial air service into Muskoka, including building the business case for such a service, conducting outreach with the airline industry, and coordinating logistical requirements with municipal, provincial and federal stakeholders, including Transport Canada. RTO12 is pleased to have partnered with the District of Muskoka for much of this work, added Murphy.

Regional Partnership Process 2018 / 2019

The next phase of partnerships, for fiscal 2018 / 2019, will aim to align with the transition from domestic to international markets while at the same time align with the outcomes of our recently published RTO 12 Product Research and Framework. Specifically, the RTO will look to see what category best suits your proposal. For instance a) does it align with one of the “Key Tourism Activities” (Being Lakeside, Hiking, Paddling, Guided Nature Tours, Wildlife Viewing, Learning About Indigenous Culture or b) is it an identified tourism gap in the Product Development Framework (VFR, Arts & Culture, Workforce Development, Transportation, Sustainability)

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