Welcome to RTO 12

Suite of Self Guided Mobile Tours

The signature suite of self-guided mobile tours from Explorers’ Edge are a handy way to explore what interests you in Ontario’s cottage country. With maps, GPS functionality, extensive details and regular blog postings, all the info you need to discover more of the great Canadian wilderness north of Toronto is right at your fingertips.

Product Research & Framework

In previous years, product development took a back seat to what was considered the main priority of the RTO: building a results-driven domestic marketing program using social, mobile, content marketing. Now, however, with international markets now the focus of the Board (which commenced with the successful launch of the Share Your Canada 150 campaign in spring 2017), it became an elevated priority for RTO12 to identify which specific products are most likely to compete on the global stage.

Research

RTO12 has a suite of research papers, insight and analytics’s to help guide your tourism business decisions. Consumer Insight Research – Ontario Tourism Marketing Partnership Corporation The Ontario Tourism Marketing Partnership and 13 RTOs across Ontario collaborated on a project...

RTO12 Planning Documents

Updated January 2019 The RTO 12 organization has the potential to be a significant player in the growth and development of the tourism industry throughout the region. The strategy contained in this updated Destination Development Plan (DDP), and the...

Image & Video Bank

The strategic focus of the image bank development is to communicate experiences with the consumer with visual and audio cues (photography and videography).

Seasonal Package Submission

Travel packages offer value-added, time-limited, bundled trip components, making it easy for consumers to plan and book a trip. For example, a weekend getaway could include performance tickets, accommodations, guide services, or a restaurant voucher.

Building American Visitation

Explorers’ Edge has developed a new international marketing initiative to attract Americans from four major urban centres and to also build a database of leads to target should commercial air service into the Muskoka Airport (YQA) become a reality in the next year, said Executive Director James Murphy today. For two years the provincially-funded agency has led the charge to introduce commercial air service into Muskoka, including building the business case for such a service, conducting outreach with the airline industry, and coordinating logistical requirements with municipal, provincial and federal stakeholders, including Transport Canada. RTO12 is pleased to have partnered with the District of Muskoka for much of this work, added Murphy.

Regional Partnership Process 2018 / 2019

The next phase of partnerships, for fiscal 2018 / 2019, will aim to align with the transition from domestic to international markets while at the same time align with the outcomes of our recently published RTO 12 Product Research and Framework. Specifically, the RTO will look to see what category best suits your proposal. For instance a) does it align with one of the “Key Tourism Activities” (Being Lakeside, Hiking, Paddling, Guided Nature Tours, Wildlife Viewing, Learning About Indigenous Culture or b) is it an identified tourism gap in the Product Development Framework (VFR, Arts & Culture, Workforce Development, Transportation, Sustainability)

2018 / 2019 Board of Directors
Board Minutes & Agendas
By-laws
Application for Tourism Business Membership
Current RFPs, RFSs & EOI
Documents
Resources
News
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Committees
Employment Opportunities

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